I use this video to
discuss market segmentation in my gender course. The clip reveals the strategies companies use to sell more products by appealing to gender stereotypes.
Link to video: https://www.youtube.com/watch?v=3JDmb_f3E2c
This one’s always fun, too: http://www.youtube.com/watch?v=srnaXW9ZgZc&feature=related (Riley’s rant on the gendering of children's toys)
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